Friday, December 19, 2014

Social Issue Ad Campaign Examples

Example 1:


This ad works technically because it was taken at a powerful angle.  The woman is looking straight into your eyes and makes you feel responsible for the issue.  I chose this ad because conceptually it really speaks to me.  Feminism and gender equality is a personal subject to me.  Also, I like how the ad was creative by using a search bar for what women "should" do.

Example 2:

this ad works technically because it was taken with a very high shutter speed in order to create the full effect. I chose this ad because I like the message it sends, and I think that the message was portrayed in a creative manner. the photographer went in a different direction then someone would expect.

Example 3:

This ad works technically because it has good composition and a nice color scheme. I chose this picture because I like the unique approach to this social issue. The photographer made the ad look like something from "where's Waldo" which was very clever. They made a serious social issue (pedophiles in public areas) into something comical.

Social issue ideas:
  • drinking and driving
  • drug abuse
  • diversity
  • abortion
  • tattoos
  • mixed families
  • smoking / effects on children
  • gun rights
  • cliques
  • stereotypes
  • police brutality
  • bullying / cyberbullying
  • environmental concerns
  • discrimination
  • gender bias
  • animal abuse/rights 
  • child soldiers
  • teen pregnancy
  • slave workers
  • get outside
  • technology dependence
  • hunger / poverty
  • obesity
  • health and eating
  • eating disorders
  • religion
  • food industry
  • child abuse
  • domestic violence
  • divorce / child support
  • suicide / depression
  • terrorism
  • school shootings

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