Thursday, February 19, 2015

Social Issue PSA



  • The social issue I chose to do this project on was suicide and depression in teens
  • I chose this topic because I have personal connections with it.  I know people who have struggled with contemplating suicide, and I have my own issues with depression.  
  • I hope that when people or teens see my ad, they change their thoughts on suicide.  I want them to know that there are other ways to cope with how they are feeling.  Suicide is a temporary solution to a problem that is occurring only at this point in their life.  Life goes on, and they shouldn't be stopped by depression.
  • My target audience is teens both male and female.
  • My unique selling point is using things associated with suicide and depression (like guns and cutting) and making it artistic/creative.  I wrote my slogan on the arms in my poster to represent cutting in a different way.
  • Slogan: Permanent solution, temporary problem
  • Tagline: It's impossible to have a future if you feel like you don't have one
  • I really like how both of my projects turned out.  They convey the message i'm trying to send, and I showed the message in a creative way.
  • Some tips that I would give to someone doing the same assignment would be: 
1. take your time when editing and reshoot if your shots don't turn out how you want
2. use all of your photoshop skills and add interesting things like cool fonts and textures to make your ad more interesting
3. sometimes simpler is better
  • The most challenging part of this assignment was doing the yellow sheet and trying to find a tagline and slogan that I liked
  • Something I did well was photographing my subjects.  I really think both my poster and billboard have nicely photographed pictures.  I like the angle I used for the arms, and how I photographed the eyes.

Monday, February 2, 2015

Social Issue Ad Shooting Assignment


My social issue is teen suicide and depression.  The shots with the hand gun are for my billboard, and the shots of the arms/wrists are for my poster.  I really like how my shots came out for my billboard.  I have a good idea for how to incorporate both of the models into both of my final pieces.  I like how my shots turned out for my poster, but they aren't as strong as the others.

Sunday, February 1, 2015

Ad Sketches

"Jab, Jab, Jab, Right Hook" commentary/analysis

new things learned

-don't use too much text, less is more
-make the ad visually compelling
-have the logo be easy to see
-text is short but sweet. make sure the point gets across in a catchy way
-include a voice
-include a tone like humor, or fear 

suggestions/what not to do

-use gamification
-authenticity is key
-aesthetic is important to keep in mind
-incorporate storytelling and pop culture 
-stay away from pictures that scream "stock photo"
-don't be generic