Friday, January 30, 2015

Ad Analysis


a. Target Audience: men and women looking to buy cars and help the environment
b. USP: the ad is very artistic, and uses face paint to represent an animal taking in the fuel that the car gives off
c. Theme: motivation
d. Slogan/Tagline: Those who help nature end up helping themselves
e. Text/Copy: Sign up for the 15th Ford environmental conservation award
a. Target Audience: women of any age who eat burgers
b. USP: the ad is unique because i've never seen a burger ad that uses makeup as a technique.  The eye looks super interesting and causes people to take a second look.
c. Theme: creativity
d. Slogan/Tagline: Get a tasty new look by Burger King
e. N/A

a. Target Audience: Men who eat meat
b. USP: the ad is unique because it uses a female body to pull in the men, who usually wouldn't take a second glance at an ad promoting vegetarianism.  It says that parts of the human body are the same as the parts of a cow
c. Theme: attention grabbing
d. Slogan/Tagline: All animals have the same parts
e. Text/Copy: Have a heart, go vegetarian / Pamela Anderson for PETA

a. Target audience: Parents of young children who smoke and influence their children
b. USP: the ad uses a child blowing bubbles of smoke.  It targets the parents instead of telling kids not to smoke.
c.Theme: shock
d. Slogan/Tagline: you smoke. she smokes.
e. Text/Copy: do not snatch her right to live. stop smoking for her sake.